How I Quit My Cookie Binges. It Didn't Require Willpower.

Many years ago, when I worked in the corporate world, I had a weekend cookie ritual.

Every Friday morning, after getting off the train downtown, I would stop at my favorite cookie shop and pick out a bunch of cookies before going to my office.

The cookies were large, dense and utterly delicious. You could smell them baking from blocks away. The peanut-butter chocolate chip and wheat-germ chocolate chip cookies especially made my mouth water.

I liked to arrive at the bakery early so I could save money by purchasing the half-priced day-old cookies before they were sold out (these cookies weren’t cheap!). Sometimes I’d hit more than one location if the first shop I stopped at didn’t have enough cookies to meet my needs.

Before heading to work, I'd quickly hide the big, butter-stained bakery bag inside a darker bag as I feared my co-workers seeing me with such a “bad” food and potentially tarnishing my “healthy eater” reputation. 

I also worried my co-workers would smell the cookies in my office, so I’d bury the bag under my coat. 

Although secretly obtaining these cookies every Friday was a bit stressful, not getting them felt far more stressful. 

Weekends Nights Only
Late each weekend night, I would stuff myself with the cookies, first while sitting in front of my TV and then while standing in my dark kitchen before going to bed.

I was determined to eat them all before the weekend ended, before my time was up.

You see, I had a rule that I could only eat cookies on weekend nights. They were my reward for eating “clean” during the week.

However, because I was restricting my eating throughout the week, including depriving myself of sweets (you know, being “good”), I had a scarcity mindset that drove me to binge on the cookies when I allowed myself to have them. 

What was supposed to be a yummy treat wasn’t so satisfying in the end. I went to bed uncomfortably full and full of guilt and shame. 

The physical discomfort and emotional distress my cookie binges caused convinced me all the more that I couldn’t be trusted with certain foods, that I had to get back on track on Monday, and that I needed a "no cookies ever" food rule.

Once again, I would be “good” during the week—and once again, I'd inevitably head to the bakery at the end of the week. I was obsessed with those cookies and stuck in a vicious restrict-binge cycle. 

Not About Willpower
While I sometimes binged on other forbidden foods, my weekend cookie binges bothered me the most. 

I tried to explain my anguish to my boyfriend who just laughed as he didn’t understand why I, the healthiest eater he knew, was so devastated by my behavior. 

To be fair, I hid a lot of the cookies and my cookie-eating from him, so he didn’t really have a full grasp of the situation. Plus, he had never dieted a day in his life, so he had no idea what it felt like to “fail” at eating.

What I didn’t understand at the time was that my cookie binges did not make me a failure and were not due to a lack of willpower, despite what diet culture had taught me to believe. 

My behavior was a natural human response to food deprivation. 

With the threat of scarcity just around the corner—that is, no more cookies come Monday—my very protective brain told me to eat all the cookies now before they were gone, even if I didn’t really want them or was uncomfortably full.

Plus, I feared if I didn’t eat them all on the weekend, I would be tempted to eat the leftovers on Monday. Doing so would ruin my good-eating plan and mean I wouldn't deserve to be rewarded with more cookies come Friday.

An Unimaginable Solution
At the time, I thought I needed to stop buying and eating cookies. I never imagined the solution was to freely eat cookies.

When I finally hit rock bottom with my disordered eating, I started challenging my food rules and giving myself unconditional permission to eat. 

This included eating cookies whenever I wanted, even on a Wednesday and even for breakfast. Loosening the reins was scary, but to my great surprise, my cookie binges eventually stopped.

Over time, I went from rigidly controlling my cookie consumption and then feeling shamefully out of control with them to freely eating cookies at any time and feeling neutral about it.

Now, I pretty much always have cookies on hand along with many other foods I had once made off-limits.

All these years later, I’m still sometimes astounded by how these foods are no longer a big deal.

The sense of ease and peace I now feel with food is something I wish for you, too.

I'll Have a Donut. But Just This Once.

 Do any of these thoughts sound familiar?

  • I'm going to let myself have a donut, but just this one time.

  • These fries are so yummy, but I should have ordered a side salad instead.

  • I need to eat good tomorrow to make up for all these cookies I shouldn’t be eating.

  • Once I’m done with this bag of chips, I’m not going to buy them again.

  • I can have pizza for dinner, but need to get back on track this next week.

  • I’m gonna be bad and eat some cake; it is a special occasion after all!

These are all examples of mental restriction.

Although you may believe you aren’t restricting your eating, if you have thoughts like these, you are.

Threat of Deprivation
Even if you are allowing yourself to physically eat a food (e.g., I'm going to have a donut), if you’re denying yourself on a psychological level (e.g., I shouldn’t be eating this donut), you are restricting.

While a part of you is saying, “Yes, I'm going to eat this,” another part of you is saying, “No, I shouldn’t eat it” or “I won’t eat it again.” 

Mental restriction creates a threat of future deprivation that often leads to eating past comfortable fullness, sometimes in a way that feels out of control or binge-like.

This is not due to a lack of willpower, discipline or self-control. It’s a natural human response to potential food scarcity.

Unfortunately, this very normal and understandable response can make you feel bad, guilty and ashamed—and trigger a desire to diet and cut out certain foods as a way to gain control of your eating.

Dieting, with all its food rules, will only exacerbate your restrictive mindset (a.k.a. the diet mentality), ultimately creating a more fraught, roller-coaster relationship with food.

If you long for food peace, it’s essential to let go of all forms of restriction.

Intuitive Eating can help you identify and challenge your restrictive thoughts, which can be subtle and sneaky, so you can truly give yourself unconditional permission to eat in a way that both tastes and feels satisfying. You deserve nothing but.


Of course, it’s important to note that some foods may need to be avoided due to certain medical conditions, such as a peanut allergy or celiac disease.

It's OK to Eat Ice Cream in Bed. And Hate Exercise.

I find it so helpful to remember that, despite what diet and wellness cultures want you to believe, it’s completely okay to…

Eat when you’re sad, stressed, lonely or bored

Crave something sweet after a meal

Get seconds

Dislike cooking

Eat while watching TV

Enjoy bread

Use food to help you focus

Eat cheese and crackers for dinner

Hate exercising

Clean your plate

Eat chips straight from the bag

Snack late at night

Buy processed foods

Eat freely on days you don’t work out

Go for dessert first

Turn to food for comfort

Eat ice cream in bed

Unnecessary Suffering
Like most of us, diet and wellness cultures have likely made you believe you’re being bad, unhealthy or undisciplined if you don’t adhere to their constantly changing and often contradictory food and exercise rules.

As a result, you may experience a lot of anxiety, guilt or shame when you don’t do the “right” thing. I certainly used to! 

My food and exercise “sins” would often keep me awake at night as I fretted over how I messed up and how I would make up for it the next day. 

A big part of Intuitive Eating is about identifying and challenging all the unhelpful rules and beliefs that cause you so much unnecessary suffering and prevent you from having a flexible, satisfying, positive and peaceful relationship with food and movement. 

I encourage you to pause and reflect on what some of your rules are. Most of us have a pretty long list!

It’s such a relief when you fully believe you’re not doing anything wrong, a bad person or morally inferior if you snack when you’re stressed, skip your workout or eat ice cream in bed.