Josie's Hit Diet Rock Bottom. Have You, Too?

Josie has been dieting for more than 20 years.

At the age of 11, she went on her first diet. She’s been riding the dieting roller coaster ever since.

Over the years, she’s tried dozens of plans and programs, some of them multiple times.

She can easily rattle off the number of calories, points and carbs in hundreds of different foods.

Again and again, she’s felt the euphoria that comes with weight loss—and the shame that accompanies rebound weight gain.

When friends, co-workers and celebrities have raved about their new diet, she’s always jumped on board believing “This might finally be the one!

Lately, however, she just can’t muster up her usual enthusiasm.

She’ll start a new diet then abandon it after a week or two.

Her decades of yo-yo dieting have left her feeling frustrated, exhausted, depressed and hopeless—and like a huge failure.

Josie's ready to throw her hands up in the air.

She's finally hit diet rock bottom.

Hitting Diet Rock Bottom
Although she’s unhappy with her weight, Josie can’t stand the thought of going on another diet.

She can’t stomach one more Last Supper, one more Monday of starting over, one more list of good and bad foods.

She’s burned out on tracking, counting, measuring and weighing.

She’s sick of letting her bathroom scale dictate her mood, her behavior and how her day unfolds.

So much of her life, she feels, has been wasted obsessing over every bite, feeling guilty about her choices and strategizing how she can make up for her food sins.

Josie’s tired of packing her own food to take to social gatherings and being preoccupied at parties by all the food she’s not allowed to eat but really, really wants.

She’s sad about how many events she’s skipped because she feared falling off the wagon or didn’t like how she looked.

After decades of being told what to eat, Josie doesn’t even know what she likes anymore.

She eats what she thinks she should, which often leaves her feeling unsatisfied and, understandably, scrounging for more food.

Her long list of food rules has sucked all the joy and pleasure out of eating.

The more she deprives herself, the more she finds herself eating in secret and bingeing on all her forbidden foods.

Many foods are banned from her house because she simply doesn’t trust herself with them.

Josie’s tired of denying her cravings, sneaking food, swinging from restricting to bingeing, and feeling out of control and ashamed.

She’s flat out dieted-out.

No matter how tempting the latest diet may sound, she now knows all too well that it will not improve her relationship with food and her body—it will only make it worse.

Yet, she doesn’t know what to do. For most of her life, all she’s known is dieting.

Sound Familiar?
If any of this sounds familiar, you’ve likely hit diet bottom, too.

Please know, you’re not alone.

I’ve heard hundreds of stories like Josie’s over the years.

And while you might feel like you’re stuck and at a dead end, you’re not.

There is another way; it's called Intuitive Eating.

Intuitive Eating isn't a plan or program but rather a set of guideposts that lead you back to the intuitive eater you can into this world as before diet culture disconnected you from your innate wisdom. 

It's about rejecting the diet mentality and trusting your body's inner cues (e.g., hunger, fullness, pleasure, satisfaction) to guide your eating instead of external rules.

By putting the same effort you put into dieting toward getting out of it, you can cultivate a more peaceful, trusting and roller coaster-free relationship with food and your body.

I don't have any magical powers. Neither do my clients. If we can reclaim our ability to eat intuitively, so can you.

Do You Play Hide & Eat?

Have you ever played Hide & Eat?

Also known as sneak eating or secret eating, it looks something like this:

As soon as her co-workers leave the room, Kim snatches a handful of leftover cookies and quickly throws them into her bag. She declined them during the meeting secretly hoping there’d be leftovers she could eat alone at home.

Once everyone is asleep, Janice sneaks into the kitchen, quietly opens the freezer door and grabs a pint of ice cream, which she hurriedly eats while standing in the dark.

When Jack goes to the restroom, Jim stuffs the last slice of pizza into his mouth before the waiter comes to clear the table and his friend returns.

Val keeps a stash of chocolate bars hidden in the back of her sock drawer. She eats them in bed while watching TV, then buries the wrappers in the trashcan so her roommates won’t see them.


Perhaps, like me, you can you relate to these stories. During my dieting years, I mastered the game of Hide & Eat!

Why We Play Hide & Eat
There are many very valid reasons why you might play Hide & Eat. Following are just a few.

  • You’ve internalized diet-culture messaging that assigns moral value to food and judges people as good or bad based on their food choices (i.e., if you eat something "bad," you're bad).

  • You don’t want to tarnish your reputation as a “healthy person,” "clean eater” or “dedicated dieter.”

  • You fear it’s unacceptable to eat certain foods (or eat at all) because of the size of your body, what you've already eaten, or your lack of exercise.

  • You don’t want anyone to witness what you believe is a lack of willpower, discipline or self-control.

  • You’re afraid of the external food police making comments about your food choices, like “Do you really think you should be eating that?” or “I thought you gave up sugar!”

  • You love the thrill of rebelling against a restrictive diet or watchful partner or parent, yet don't want to suffer the consequences of getting caught.

  • If no one sees you breaking your food rules or eating a forbidden food, it didn't happen or doesn't count.

  • You’re experiencing an uncomfortable emotion, such as anxiety, sadness, loneliness, and long ago learned to hide your feelings, retreat from the world, and self-soothe with food.


Conditioned to Play
Although it can feel really shameful and embarrassing, your desire to play Hide & Eat is completely understandable.

Most likely, from a very young age, you’​​​​​​​ve been conditioned (like most of us) by our insidious, pervasive diet culture to believe that much of your value and worth is determined by your size, shape and what’s on our plate.

This deeply ingrained, shame-triggering social construct can easily compel you to hide any behavior that could potentially be considered bad and ultimately jeopardize people’s perception and acceptance of you.

The risk of being seen feels too great.

Not Your Fault
None of this is your fault. You’re simply trying to protect yourself from painful perceived threats, like judgment, criticism and rejection.

But, as you may know all too well, playing Hide & Eat is not a very fun game. It’s a fear-based, shame-driven activity that’s exhausting, demoralizing and disempowering.

Plus, it’s hard to enjoy whatever it is you’re eating when you’re anxiously consuming it at a fast and furious pace while crouched in a dark corner trying not to make any noise.

The good news is you can come out of hiding whenever you’re ready.

You Can Walk Away
Walking away from the game of Hide & Eat can take a lot of courage and self-compassion, especially if you’ve been playing it for a long time.

It’s best to take small steps, like setting boundaries with the Food Police in your life or experimenting with eating a forbidden food out in the open, perhaps with a supportive friend.

Disrupting the pattern of secret eating requires reassuring and proving to your scared self that it is safe to eat whatever and whenever you want and that your needs and desires are always valid.

Of course, if you are in a situation where you truly don't feel safe being seen eating, especially certain foods, by all means, eat in private. Doing so is self-protection and absolutely nothing to be ashamed of.

Seek Support
Untangling yourself from the grip of our toxic diet culture can be downright challenging.

I encourage you to seek support from a weight-neutral, anti-diet practitioner who can help you let go of the beliefs and behaviors (and games) that are no longer serving you. You deserve to eat and live freely.