I love Vitamin Water.
It can help you lose weight, prevent obesity and diabetes, thwart wrinkles, stop headaches, blast brain fog, enhance your mood and so much more.
But not how you think.
Vitamin Water is what I call a “shock prop.”
It makes jaws drop in shock when I reveal how much sugar is in one seemingly healthy bottle.
I can hear you gasping.
I mean, would you take a glass of water, dump 8 teaspoons of white sugar into it, and then drink it? Or worse, give it to your kid?
By exposing this sugary fact, Vitamin Water immediately loses its health halo—and, thankfully, some consumer love.
That’s why I love Vitamin Water. It reminds us to not judge a package by its cover. It plays a vital role in teaching us to question food marketing claims and to read nutrition facts labels and ingredient lists. It empowers us to make wiser choices.
A Buy More Strategy
Vitamin Water is simply sugar water with a few vitamins tossed in not in the interest of promoting health, but in the interest of making money. It’s a “buy more” strategy. Food manufacturers know if they sprinkle some vitamins into a beverage or food item then promote it on the label, you’re more likely to buy it.
Insanely enough, the label on the bottle reads:
“vitamins + water = all you need”
Funny how they neglect to add the 32.5 grams of sugar to their catchy formula. Obviously, because it's SO NOT WHAT WE NEED.
It’s time to stop being DUPED.
Of course, some of you will argue that it’s a better choice than a Coke which has twice the amount of sugar. In my opinion, they’re both sources of excessive empty calories that rapidly spike blood sugar. Excess blood sugar is stored as fat and can lead to diabetes, heart disease, cancer, and more. So, really, why bother with either?
Vitamins the Way Mother Intended
If you’re concerned about getting enough vitamins (as we all should be), eat some fruits and vegetables. Not only will you get a wider range of vitamins and minerals the way Mother Nature intended, you will also get other naturally occurring substances that fight chronic diseases like antioxidants and fiber. And you’ll be scoring all these goodies for far fewer calories.
Speaking of calories, I’m not a fan of sugar-free vitamin waters (or anything) made with artificial, chemical sweeteners due to their negative health effects—a topic I’ll cover at another time.
If for some reason eating more produce isn’t going to cut it, a high-quality multivitamin supplement is a much better choice than Vitamin Water or some other vitamin-enhanced junk food.
Liquid Sugar Tipping the Scales
I recently read a report stating that between 1977 and 2006 the number of calories consumed per day in the U.S. rose by 570. That equates to 60 pounds a year!
Yes, this made me gasp too!
A chief source of these added calories is sugar-sweetened beverages.
When I lost a considerable amount of weight a few years back, the first and easiest things I ditched from my diet was my mega morning OJ, two midmorning sugar-loaded coffee drinks, lunchtime lemonade and an occasional 3 p.m. Odwalla smoothie. Dang girl, that's a lot of liquid calories!
Regardless if weight loss is a goal of yours, cutting excess sugar from your diet will lead to higher health. Start this week by examining what’s in what you’re drinking (or what your kids are drinking).
As my beloved Vitamin Water reminds us, eliminating it and other sugar-drenched beverages like soda pop, frappuccinos, fruit drinks and chocolate milk can indeed help you lose weight, prevent obesity and diabetes, stop headaches, control mood swings, boot belly bloat and so much more.
Sounds pretty sweet to me.
What’s your “Vitamin Water”? Share your experience here.